Motley Fool Stock Advisor is the better choice for most investors. At $99/year with a 30-day guarantee and a verified +982% return since 2002, it’s hard to argue with the math. But IBD Leaderboard wins for active traders who want real-time entry/exit alerts and can commit to daily monitoring.
This isn’t a “which is better” comparison—it’s a “which investor are you” comparison. Stock Advisor says buy great companies and hold for years. Leaderboard says catch breakouts, take profits, and repeat. Both work. Neither works for everyone.
If you’ve been going back and forth between these two, the decision comes down to one question: Do you want to check your portfolio monthly or daily?
Quick Comparison: Motley Fool Stock Advisor vs IBD Leaderboard
| Dimension | Stock Advisor | IBD Leaderboard | Edge |
|---|---|---|---|
| Track Record | +982% since 2002 (verified) | “Market-beating” (unspecified) | Stock Advisor |
| Price | $99/year (promo) | $699/year or $69/month | Stock Advisor |
| Methodology | Buy-and-hold growth | CAN SLIM active trading | Tie (different) |
| Time Commitment | ~30 min/month | Daily monitoring | Stock Advisor |
| Entry/Exit Guidance | Buy on recommendation, hold 5+ years | Exact buy points and sell targets | Leaderboard |
| Refund Policy | 30-day money-back | No prorated refunds | Stock Advisor |
| Best For | Patient long-term investors | Active traders | Depends on you |
| Overall Winner | — | — | Stock Advisor (for most) |
Motley Fool Stock Advisor: The 22-Year Compounding Machine
Stock Advisor is The Motley Fool’s flagship service—the one that built their reputation. The philosophy is deceptively simple: find companies with durable competitive advantages, buy them, and hold while the market catches up.
The Numbers Speak:
Since February 2002, Stock Advisor picks have returned +982% compared to the S&P 500’s +188%. That’s not marketing—it’s a verified scorecard with every pick timestamped and tracked.
Put differently: $10,000 invested following their recommendations would be worth roughly $108,000 today. The same amount in an index fund would be around $28,800.
But those numbers hide volatility. Stock Advisor’s aggressive picks have seen 40-50% drawdowns. Their biggest winners—Netflix, Amazon, Nvidia—have all experienced gut-wrenching drops before their runs. The strategy works if you can hold through the pain.
What You Actually Get:
- 2 new stock picks per month with full thesis explaining the “why”
- Three portfolio strategies (Cautious, Moderate, Aggressive) calibrated to different risk tolerances
- Foundational Stocks list — 10 highest-conviction core holdings
- Moneyball database — 344 companies with 12+ scoring dimensions
Why It Works:
Stock Advisor isn’t selling stock tips—it’s selling a framework for building wealth. The portfolio strategies address the psychological reality that even the best picks are worthless if you can’t hold them through volatility.
Best For: Investors with 5+ year horizons, $25K+ portfolios, and the stomach for 30-50% drawdowns. If you need hand-holding during crashes, this will frustrate you.
Price: $99/year for new members (normally $199). 30-day money-back guarantee.
For the complete analysis, read our Stock Advisor review.
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IBD Leaderboard: Real-Time Alerts for Active Traders
IBD Leaderboard is built on William O’Neil’s legendary IBD Methodology (formerly CAN SLIM)—a system developed from decades of studying what makes winning stocks. Unlike buy-and-hold services, Leaderboard gives you exact entry and exit points designed to capture breakout opportunities.
The Methodology:
CAN SLIM identifies stocks with strong earnings growth, institutional sponsorship, and technical breakout patterns. When a stock hits a buy point, you get an alert. When it hits a sell target—or triggers a stop-loss—you get another alert. No guessing.
What You Actually Get:
- 10-15 curated stocks on the Leaders List at any time
- Full trading plans with exact buy points overlaid on charts
- Real-time alerts via email, desktop, and mobile
- Model portfolio showing how picks are positioned
- Free product coaching — one-on-one sessions with Leaderboard experts
Why It Works:
Leaderboard removes the guesswork from active trading. You’re not staring at charts trying to decide if this is the right entry. The system tells you when to buy, when to add, and when to sell.
Best For: Active traders who can monitor positions daily, want structured trading plans, and are comfortable with higher turnover. If you want to set and forget, this isn’t for you.
Price: $39 for 4-week trial, then $69/month or $699/year. No prorated refunds.
For the full breakdown, see our IBD Leaderboard review.
The Real Differences: What Actually Matters
Philosophy: Hold Forever vs. Take Profits
This is the fundamental divide.
Stock Advisor says: Buy great companies and hold for 5+ years. Let the winners run. Ignore the noise. The strategy relies on a few massive winners (think Netflix at 10,000%+) to offset the inevitable losers.
Leaderboard says: Catch the breakout, ride the momentum, take profits at targets. The strategy relies on many smaller wins with strict loss limits to protect capital.
Neither is wrong. They’re designed for different investor psychologies.
Time Commitment: Monthly vs. Daily
Stock Advisor requires about 30 minutes per month. Read the new picks, decide if you want to buy, and then… do nothing. The entire philosophy is built on not watching your portfolio obsessively.
Leaderboard requires daily attention. Real-time alerts mean real-time decisions. When a stock hits a buy point, you need to act. When it hits a stop-loss, you need to sell. If you can’t check your phone during market hours, you’ll miss opportunities.
Track Record Transparency
This is where Stock Advisor has a significant edge.
Every Stock Advisor pick since February 2002 is publicly tracked with timestamped entry prices. You can verify the +982% claim yourself. The scorecard shows winners and losers—they don’t hide the 35% of picks that lose money.
Leaderboard claims “market-beating results” but doesn’t publish a comprehensive performance history the same way. The methodology has decades of research behind it, but the specific service performance is less transparent.
Price and Risk
Stock Advisor costs $99/year (promo) with a 30-day money-back guarantee. If it’s not for you, you get your money back.
Leaderboard costs $699/year or $69/month with no prorated refunds. The 4-week trial at $39 is the only risk-free way to test it—and it auto-converts to $69/month if you don’t cancel 7 days before the trial ends.
At 7x the price with no refund policy, Leaderboard needs to deliver significantly more value to justify the cost. For active traders who will use it daily, it might. For most investors, it won’t.
How to Decide: Stock Advisor vs IBD Leaderboard
Choose Stock Advisor if:
- You’re investing for 5+ years and won’t touch the money
- You have $25K+ to allocate (the fee becomes trivial relative to returns)
- You want a proven 22-year track record, even at the cost of volatility
- You’d rather spend 30 minutes per month than 30 minutes per day
- You want a money-back guarantee to test the service
Choose IBD Leaderboard if:
- You enjoy active trading and want specific entry/exit points
- You can monitor positions during market hours
- You prefer the CAN SLIM methodology over buy-and-hold
- You’re comfortable with higher turnover and more frequent decisions
- You’re willing to pay 7x more for real-time alerts
Either Works if:
- You’ll actually follow the recommendations (the biggest variable is you, not the service)
- You understand that 35%+ of picks from any service will lose money
- You’re adding this as one input to your process, not your entire strategy
The Tiebreaker:
Ask yourself: “Would I hold through a 40% drop?” If yes, Stock Advisor. If that makes you want to sell and try again later, Leaderboard’s structured exits might suit you better.
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The Bottom Line
Stock Advisor wins for most investors. The 22-year track record, the $99/year price point, the 30-day guarantee, and the minimal time commitment make it the obvious choice for anyone who wants to build wealth without becoming a full-time trader.
But IBD Leaderboard is the smarter choice if you’re genuinely an active trader—someone who enjoys the process of catching breakouts, managing positions, and taking profits. The CAN SLIM methodology has produced legendary returns for those who master it.
The real question isn’t which service is “better.” It’s which one you’ll actually use. A mediocre service you follow beats a great service you ignore.
If I had to recommend one for a friend who’s never subscribed to either? Stock Advisor, because the training wheels of a 22-year track record make it easier to trust the process when it hurts.
Not sure between these two? Explore all your options in our guide to the best stock advisors.
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Frequently Asked Questions
Stock Advisor vs IBD Leaderboard: which is better?
Stock Advisor is better for most investors. It costs $99/year (vs $699 for Leaderboard), has a verified +982% track record since 2002, offers a 30-day money-back guarantee, and requires only 30 minutes per month. Leaderboard is better specifically for active traders who want real-time entry/exit alerts and can commit to daily monitoring.
Is Motley Fool Stock Advisor worth it?
Yes, for long-term investors who can hold 5+ years. Stock Advisor has returned +982% since 2002 compared to the S&P 500’s +188%. At $99/year with a 30-day money-back guarantee, the math works if you follow the strategy—but expect 30-50% drawdowns on individual positions and understand that about 35% of picks lose money.
Is IBD Leaderboard worth it?
Yes, for active traders who will use it daily. Leaderboard provides real-time alerts with exact buy and sell points based on the proven CAN SLIM methodology. At $699/year with no refunds, it’s a significant commitment—but for traders who want structured trading plans without doing their own technical analysis, it can be valuable.
Can I use both Stock Advisor and IBD Leaderboard?
You can, but the philosophies conflict. Stock Advisor says hold great companies for 5+ years through any volatility. Leaderboard says take profits at targets and cut losses quickly. Using both means you’d be holding some positions forever while actively trading others—which can work, but requires mental clarity about which strategy applies to which positions.
What’s the difference between CAN SLIM and buy-and-hold?
CAN SLIM is an active trading system; buy-and-hold is passive wealth building. CAN SLIM (the methodology behind IBD Leaderboard) identifies breakout opportunities with specific entry and exit points, typically holding positions for weeks to months. Buy-and-hold (Stock Advisor’s approach) focuses on owning great businesses for years, ignoring short-term price movements.
Which service has better returns?
Stock Advisor has the more transparent track record. Their +982% return since 2002 is publicly verifiable with every pick timestamped. IBD Leaderboard claims “market-beating results” but doesn’t publish a comparable comprehensive performance history. The CAN SLIM methodology has decades of research behind it, but specific Leaderboard service returns are harder to verify independently.
Ready to Decide?
Both services work—the question is which one matches your investing style. For a deeper dive into Stock Advisor’s methodology and track record, see our full Stock Advisor analysis. For a complete look at IBD’s approach, check our IBD Leaderboard deep dive.
Want to compare Stock Advisor with other options? Explore our best stock advisor services guide.