The S&P 500 delivered another strong year, yet the spread between top and bottom performers regularly exceeds 500 percentage points. That gap is exactly why you’re researching IBD Digital—you believe stock selection matters, and you want a systematic approach to finding winners. IBD Digital promises exactly that: access to the CAN SLIM methodology that’s guided growth investors for 40+ years. But here’s the tension worth examining: this is a research tool, not a stock picking service. You get the data. You do the work.
Quick Verdict: Is IBD Digital Worth It?
IBD Digital is worth $449/year for growth investors who want systematic stock selection tools—if they’ll actually use them. At $37/month, you’re paying for access to proprietary 1-99 ratings on 5,000+ stocks and 14 curated stock lists you can’t get elsewhere. The CAN SLIM methodology has a 40+ year track record of identifying potential winners before their big moves.
The catch: IBD Digital provides lists and ratings, not specific buy/sell recommendations. If you want someone to tell you exactly what to buy and when, you’ll need to upgrade to our IBD Leaderboard review or IBD SwingTrader review. IBD Digital is the gateway—powerful, but requiring your active engagement.
Rating: 3.7/5 — Solid research foundation for self-directed investors
The CAN SLIM Foundation
IBD Digital is built on the CAN SLIM methodology created by William O’Neil, founder of Investor’s Business Daily in 1984. The approach isn’t theoretical—O’Neil developed it by analyzing over 100 years of stock market data to identify what characteristics the biggest winners shared before their major price moves. IBD has since refined this methodology across four decades of market cycles, including the dot-com bust, 2008 financial crisis, and recent volatility.
CAN SLIM is an acronym:
- C — Current quarterly earnings (strong growth)
- A — Annual earnings growth (consistent track record)
- N — New products, management, or price highs
- S — Supply and demand (trading volume)
- L — Leader or laggard (relative strength)
- I — Institutional sponsorship
- M — Market direction (overall trend)
This isn’t a passive strategy. It’s a systematic framework for identifying growth stocks with the fundamental and technical characteristics that historically preceded major advances.
What makes IBD’s approach distinctive: they don’t just tell you what to look for—they quantify it with proprietary ratings you can’t replicate elsewhere.
Try IBD Digital — $20 for First 2 Months
What You Get with IBD Digital
IBD Digital is the entry point to Investor’s Business Daily’s ecosystem. Here’s what $449/year unlocks:
Proprietary Stock Ratings
Every stock receives a 1-99 rating across multiple dimensions:
| Rating | What It Measures |
|---|---|
| Composite Rating | Overall score combining all factors |
| EPS Rating | Earnings per share growth vs. all stocks |
| Relative Strength | Price performance vs. the market |
| SMR Rating | Sales, margins, and return on equity |
| Accumulation/Distribution | Institutional buying vs. selling |
A stock with a 99 Composite Rating is in the top 1% across all metrics. These ratings update daily and provide objective, quantifiable criteria for stock selection.
14 Exclusive Stock Lists
IBD Digital includes access to curated lists that filter the market down to the strongest candidates:
- IBD 50 — Top 50 growth stocks based on CAN SLIM criteria
- Sector Leaders — Best stocks in each sector
- Big Cap 20 — Large-cap leaders
- IPO Leaders — Top-performing recent IPOs
- Stock Spotlight — Emerging opportunities
These lists do the initial screening work for you. Instead of analyzing 5,000+ stocks, you’re reviewing 50-100 pre-qualified candidates.
Market Timing Guidance
IBD’s “Market Pulse” provides daily analysis of overall market direction using three states:
- Confirmed Uptrend — Full exposure appropriate
- Uptrend Under Pressure — Caution warranted
- Market in Correction — Reduce exposure
This timing overlay helps you avoid buying growth stocks into a declining market—one of the most common mistakes individual investors make.
How IBD Digital Works in Practice
Here’s what a typical workflow looks like:
Daily (5-10 minutes):
- Check Market Pulse for overall market direction
- Review any stocks hitting buy points on your watchlist
- Scan IBD 50 for new additions
Weekly (30-60 minutes):
- Review full IBD 50 list for potential additions to watchlist
- Analyze Sector Leaders for sector rotation opportunities
- Check Accumulation/Distribution ratings on holdings
When Researching a Stock:
- Check Composite Rating (want 90+)
- Verify EPS Rating (want 80+)
- Confirm Relative Strength (want 80+)
- Review institutional sponsorship (want accumulation, not distribution)
- Check if it’s on any IBD lists
The key insight: IBD Digital doesn’t tell you what to buy. It tells you which stocks have the characteristics that historically preceded major moves. You still need to analyze charts, identify buy points, and manage positions.
Pricing and Value Analysis
IBD Digital Pricing:
- Annual: $449/year ($37.42/month)
- Monthly: $38.95/month
- Trial: $20 for first 2 months
The Math:
At $449/year, you’re paying $1.23/day for access to proprietary data and 40+ years of refined methodology. Compare that to:
- Free stock screeners (no proprietary ratings, no curated lists)
- Our Morningstar Investor review at $249/year (different focus—value, not growth)
- Bloomberg Terminal at $24,000/year (institutional-grade, but overkill for individuals)
The breakeven calculation is straightforward: if IBD’s ratings help you avoid one bad trade or identify one winner you’d have missed, the subscription pays for itself.
Refund Policy: You can cancel anytime by calling 800-831-2525. No prorated refunds, but you retain access until your subscription term ends.
Pro Tip: Start with the $20 trial for 2 months. That’s enough time to learn the methodology and determine if you’ll actually use the tools.
Try IBD Digital — 30-Day Guarantee
The Trade-Offs
Pros
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Proprietary ratings you can’t get elsewhere — The 1-99 rating system is IBD’s moat. No free resource replicates this.
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Curated lists save research time — Instead of screening 5,000+ stocks, you’re reviewing pre-qualified candidates.
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Market timing overlay — The Market Pulse helps you avoid buying into corrections.
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40+ years of methodology refinement — CAN SLIM isn’t a new theory; it’s battle-tested across multiple market cycles.
Cons
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No specific recommendations — You get lists and ratings, not “buy this stock at this price.” For that, you need our IBD Leaderboard review ($699/year).
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Requires learning curve — CAN SLIM has specific concepts (cup-with-handle patterns, buy points, etc.) that take time to master.
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Active engagement required — This isn’t a passive investment. You need to check ratings, analyze charts, and make decisions.
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Growth focus may underperform in certain markets — CAN SLIM targets high-growth stocks, which can lag during value rotations. If you prefer value-focused research, see our Morningstar Investor review.
Who IBD Digital Is For
Ideal for:
- Self-directed growth investors who want systematic criteria for stock selection
- Technical traders who appreciate quantified fundamentals alongside chart analysis
- Active investors willing to spend 30-60 minutes weekly on research
- Investors ready to learn the CAN SLIM methodology and apply it consistently
You’ll get the most value if:
- You’re comfortable analyzing charts and identifying buy points
- You want data-driven criteria, not just gut feelings
- You’re willing to follow a systematic process
- You can hold through volatility when your analysis says to hold
Who IBD Digital Is NOT For
Don’t subscribe if:
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You want specific buy/sell recommendations. IBD Digital gives you lists and ratings. If you want “buy this stock now,” see our IBD Leaderboard review for position trades or IBD SwingTrader review for shorter-term trades.
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You’re a passive investor. If you want to buy and forget, an index fund is simpler and cheaper. IBD Digital requires ongoing engagement.
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You’re a complete beginner. The terminology (Composite Rating, Relative Strength, cup-with-handle) assumes some investing knowledge. Start with O’Neil’s book “How to Make Money in Stocks” first.
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You prefer value investing. CAN SLIM targets growth stocks. If you’re looking for undervalued companies, our Morningstar Investor review aligns better with that approach.
Best Alternatives to IBD Digital
For Specific Stock Picks
Motley Fool Stock Advisor — $199/year If you want someone to tell you exactly what to buy, Stock Advisor delivers 2 picks per month with a 750%+ track record since 2002. See our Stock Advisor review for the full analysis.
Alpha Picks by Seeking Alpha — $99/year Quant-driven picks with strong recent performance. Check our Alpha Picks review for details.
For Deeper Research
IBD MarketSurge — $1,499/year IBD’s professional-grade platform with pattern recognition AI and advanced screening. See our MarketSurge review for the full breakdown.
Morningstar Investor — $249/year Different philosophy (value, not growth) but excellent for fundamental analysis and fair value estimates. Read our Morningstar Investor review for more.
Within the IBD Ecosystem
| Product | Price | What You Get | Best For |
|---|---|---|---|
| IBD Digital | $449/yr | Lists + ratings | Self-directed research |
| IBD Leaderboard | $699/yr | 10-15 picks with trading plans | Position traders |
| IBD SwingTrader | $699/yr | Short-term trades (5-10 days) | Active swing traders |
| IBD MarketSurge | $1,499/yr | Professional screening tools | Power users |
Final Verdict
IBD Digital is worth $449/year for growth investors who want a systematic, data-driven approach to stock selection—and who are willing to do the work.
The proprietary ratings and curated lists provide genuine value you can’t replicate with free tools. The CAN SLIM methodology has 40+ years of refinement behind it. And at $37/month, the cost is reasonable for what you’re getting.
But this is a research tool, not a shortcut. You get the data. You identify the opportunities. You make the trades. If that sounds like work you want to do, IBD Digital is an excellent foundation.
If you want someone else to do that work, start with our Stock Advisor review for $199/year, or upgrade to our IBD Leaderboard review for $699/year.
For a broader comparison of research tools, explore our guide to the best stock research websites.
The question isn’t whether IBD Digital is good. It’s whether you’ll use it.
Start Your IBD Digital Trial — $20 for 2 Months
Frequently Asked Questions
Is IBD Digital worth the money?
Yes, for self-directed growth investors who will actively use the tools. At $449/year, you get proprietary 1-99 ratings on 5,000+ stocks and 14 curated stock lists based on the CAN SLIM methodology. The value depends on whether you’ll actually engage with the research tools—if you want specific stock picks instead, consider our IBD Leaderboard review or Stock Advisor review.
What are the best alternatives to IBD Digital?
For specific stock picks: our Stock Advisor review ($199/year) or Alpha Picks review ($99/year). For value-focused research: Morningstar Investor review ($249/year). Within IBD’s ecosystem: IBD Leaderboard review ($699/year) for position trades or MarketSurge review ($1,499/year) for professional-grade tools.
IBD Digital vs Stock Advisor?
Different tools for different investors. IBD Digital ($449/year) provides research tools and stock lists—you find your own stocks. Our Stock Advisor review ($199/year) provides specific stock picks with 750%+ returns since 2002—you follow their recommendations. Choose IBD if you want to learn stock selection; choose Stock Advisor if you want someone else to do the picking.
How do I cancel IBD Digital?
Call IBD customer service at 800-831-2525 to cancel your subscription. There are no prorated refunds, but you retain access until your current subscription term ends. The $20 trial for 2 months is the lowest-risk way to test the service before committing to the full $449/year.
What is the CAN SLIM methodology?
CAN SLIM is a growth stock selection methodology created by William O’Neil based on analyzing 100+ years of market data. The acronym stands for: Current earnings, Annual earnings, New products/management/highs, Supply and demand, Leader vs. laggard, Institutional sponsorship, and Market direction. IBD Digital provides the ratings and tools to apply this methodology systematically.
How does the IBD 50 list work?
The IBD 50 is a weekly ranking of the top 50 growth stocks based on CAN SLIM criteria, updated every Monday. Each stock on the list has passed rigorous screening for earnings growth (typically 25%+ quarterly), relative price strength (usually 80+ rating), and institutional accumulation. Stocks enter the list when they meet these thresholds and exit when fundamentals deteriorate or price action weakens. Many of the market’s biggest winners—including companies like Netflix, Apple, and Google—appeared on the IBD 50 before their major price runs.
What’s the difference between IBD Digital and IBD Leaderboard?
IBD Digital ($449/year) provides research tools, stock ratings, and watchlists—you analyze the data and make your own trading decisions. IBD Leaderboard ($699/year) gives you a managed portfolio of 10-15 specific stock picks with exact buy points, position sizes, and sell signals provided by IBD’s analysts. Choose IBD Digital if you want to learn CAN SLIM methodology and find your own stocks; upgrade to our IBD Leaderboard review if you want IBD’s team to do the analysis and tell you exactly when to buy and sell.
How long does it take to learn the IBD system?
Most investors need 2-3 months of active use to become comfortable with IBD’s methodology. The core concepts—Composite Rating, Relative Strength, and Market Pulse—can be understood in a few hours, but recognizing chart patterns like cup-with-handle formations and identifying proper buy points requires practice. IBD provides educational resources including their “Investing with IBD” podcast and MarketSmith training videos. Start with William O’Neil’s book “How to Make Money in Stocks” alongside your IBD Digital subscription to accelerate your learning curve.