Motley Fool Stock Picks
Complete performance analysis of every Motley Fool stock pick across Stock Advisor, Rule Breakers, Hidden Gems, and Dividend Investor. All data sourced from official scorecards.
January 2026 Context: While the S&P 500 rose 17.88% in 2025, stock-level dispersion was extreme—storage stocks like Sandisk surged 559% while The Trade Desk fell 68%, a 627-point spread. Stock Advisor's +982% return since 2002 (versus the S&P's +188%) demonstrates the value of systematic stock selection over indexing. In a market where the Fed is on hold, labor markets are softening, and the economy is bifurcated (services expanding, manufacturing contracting), the 23-year track record of identifying multi-baggers before the market reprices them matters more than ever.
Best Motley Fool Picks of All Time
These are the picks that built The Motley Fool's reputation. NVIDIA was recommended in 2005 when it made graphics cards for gamers. Netflix in 2004 when it mailed DVDs. Amazon in 2002 when most thought the dot-com bust had killed e-commerce.
| Stock | Return |
|---|---|
 NVDA NVIDIA | +113K% |
 NFLX Netflix | +49K% |
 AMZN Amazon | +32K% |
 BKNG Booking Holdings | +23K% |
 TSLA Tesla | +21K% |
 MELI MercadoLibre | +15K% |
 ISRG Intuitive Surgical | +12K% |
 SHOP Shopify | +7.9K% |
 DIS Disney | +6.5K% |
 AAPL Apple | +5.3K% |
 VRTX Vertex Pharma | +4.4K% |
 CTAS CTAS | +4.3K% |
 MME.DL MME.DL | +4.3K% |
 CRM Salesforce | +3.7K% |
 COST Costco | +3.2K% |
The Latest Motley Fool Stock Picks
Performance of recommendations issued within the last 12 months across all Motley Fool services. Tickers are masked to protect active subscriber value—the real investment edge comes from acting on new picks, not reviewing past performance.
Recent performance is inherently noisy. Short holding periods don't yet reflect the Fool's long-term methodology. These picks need 3-5+ years to demonstrate whether their thesis plays out. The "Service" column shows which service made each recommendation.
| Stock | Return |
|---|---|
**** Space Launch | +92% |
**** Genetic Medicine | +84% |
**** Aerospace Components | +78% |
**** Chip Equipment | +75% |
**** Mobile App Platform | +70% |
**** Growth Company | +52% |
**** Growth Company | +42% |
**** Growth Company | +39% |
**** Building Products | +37% |
**** Social Platform | +37% |
**** Growth Company | +28% |
**** Asset Management | +28% |
**** Game Engine Software | +26% |
**** Growth Company | +22% |
**** Medical Devices | +19% |
Want to see the actual tickers? Subscribers get immediate access to all picks, including the "Best Buys Now" list and real-time scorecard updates.
Performance Overview
Two decades of data reveal a consistent pattern: The Motley Fool's stock picking methodology has produced substantial outperformance versus passive indexing. Stock Advisor leads with 968% cumulative returns since 2002, while Rule Breakers has delivered 356% since 2004.
The table below summarizes aggregate performance across both flagship services. These figures represent total returns from official recommendation date through Jan 12, 2026, calculated from publicly available scorecard data.
| Service | Total Return | S&P 500 | Alpha | Win Rate | Picks | Years |
|---|---|---|---|---|---|---|
Stock Advisor | +968% | +197% | +770% | 68% | 502 | 24 |
Rule Breakers | +356% | +169% | +187% | 77% | 382 | 21 |
| Multi-Bagger Distribution (Stock Advisor) | 10x+ (1000%+) | 5x+ (500%+) | 3x+ (200%+) | 2x+ (100%+) |
|---|---|---|---|---|
| Count | 48 | 86 | 129 | 186 |
| Return Asymmetry (Stock Advisor) | Avg Winner | Avg Loser | Ratio |
|---|---|---|---|
| Return | +1,603% | -43% | ~37:1 |
Motley Fool Stock Advisor Stock Picks
Stock Advisor is The Motley Fool's flagship stock-picking service, launched in February 2002 by co-founders Tom and David Gardner. The service issues two new stock recommendations per month, focusing on high-conviction growth companies with long-term competitive advantages.
With 502 total recommendations over 24 years, Stock Advisor has returned +968% versus +197% for the S&P 500—a 770-point outperformance. The service maintains a 68% win rate across all picks, with win rates increasing substantially for positions held longer.
Track Record
Core metrics since February 2002. Returns calculated from recommendation date through Jan 12, 2026.
| Total Return (since Mar 2002) | +968% |
| S&P 500 (same period) | +197% |
| Outperformance (Alpha) | +770% |
| Win Rate (overall) | 68% |
| Total Recommendations | 502 |
| Currently Active | 292 |
| $10K invested at inception | $106,745 (10.7x) |
Stock Advisor Best Performers
Legendary picks that delivered life-changing returns. These recommendations were made years before these companies became household names—NVIDIA in 2005 when it was a graphics card company, Netflix in 2004 when it mailed DVDs.
| Stock | Return |
|---|---|
NVDA NVIDIA | +113K% |
NFLX Netflix | +48K% |
AMZN Amazon | +32K% |
BKNG Booking Holdings | +23K% |
TSLA Tesla | +21K% |
DIS Disney | +6.5K% |
AAPL Apple | +5.3K% |
SHOP Shopify | +5.0K% |
CTAS CTAS | +4.3K% |
MME.DL MME.DL | +4.3K% |
Latest Stock Advisor Picks
Performance of recommendations issued within the last 12 months. Tickers are masked to protect active subscriber value—the real investment edge comes from acting on picks when they're new, not after performance is public.
| Stock | Return |
|---|---|
●●●● Space Launch | +92% |
●●●● Aerospace Components | +78% |
●●●● Chip Equipment | +75% |
●●●● Mobile App Platform | +70% |
●●●● Growth Company | +42% |
●●●● Building Products | +37% |
●●●● Athletic Apparel | +18% |
●●●● Coffee Chain | +14% |
●●●● Athletic Footwear | +10% |
●●●● Restaurant Software | +9% |
Access current recommendations: Stock Advisor costs $99/year for new members (often discounted to $79). You get immediate access to all active picks, "Best Buys Now" rankings, and the full historical scorecard.
Get Stock Advisor ($99/yr)Who Stock Advisor Is NOT For
The track record is strong, but Stock Advisor isn't right for everyone. The methodology requires specific investor behaviors:
- Active traders: The methodology requires 5+ year holds. Short-term traders will underperform.
- Volatility-averse investors: Individual positions regularly drop 40-60%. If that triggers panic selling, you'll realize losses that long-term holders recover from.
- Income seekers: Growth stocks with minimal dividends. Not suitable for income-focused portfolios.
- Small portfolios: Under $10K makes it difficult to properly diversify across 15-25 recommended positions.
Motley Fool Rule Breakers Stock Picks
Rule Breakers is The Motley Fool's high-growth stock-picking service, founded by David Gardner in October 2004. The service targets disruptive companies challenging established industries—companies breaking the rules of traditional business.
With 382 recommendations over 21 years, Rule Breakers has returned +356% versus +169% for the S&P 500. The service carries higher volatility than Stock Advisor but rewards patient investors with a 77% overall win rate that climbs substantially for long-term holds. Rule Breakers is no longer sold standalone; it's included in Epic and higher tiers.
Rule Breakers Track Record
Core performance metrics since Rule Breakers' October 2004 launch. Higher volatility than Stock Advisor, but also higher potential upside for patient investors.
| Total Return (since Oct 2004) | +356% |
| S&P 500 (same period) | +169% |
| Outperformance (Alpha) | +187% |
| Win Rate (overall) | 77% |
| Total Recommendations | 382 |
| Currently Active | 382 |
| Win Rate (10+ year holds) | 96% |
| Availability | Epic ($299/yr) or higher |
Rule Breakers Best Performers
Disruptive companies that rewrote their industries. Rule Breakers often identified these companies when skeptics dismissed them as overvalued or niche—Shopify before e-commerce exploded, MercadoLibre before Latin American digital payments.
| Stock | Return |
|---|---|
NVDA NVIDIA | +113K% |
NFLX Netflix | +49K% |
AMZN Amazon | +32K% |
BKNG Booking Holdings | +23K% |
TSLA Tesla | +21K% |
MELI MercadoLibre | +15K% |
ISRG Intuitive Surgical | +12K% |
SHOP Shopify | +7.9K% |
DIS Disney | +6.4K% |
AAPL Apple | +5.3K% |
Latest Rule Breakers Picks
Performance of recent recommendations. Tickers masked for subscriber protection—Rule Breakers picks tend to be more volatile early, making timing more impactful.
| Stock | Return |
|---|---|
●●●● Genetic Medicine | +84% |
●●●● Aerospace Components | +71% |
●●●● Chip Equipment | +64% |
●●●● Social Platform | +37% |
●●●● Growth Company | +28% |
●●●● Coffee Chain | +16% |
●●●● Athletic Footwear | +14% |
●●●● RNA Therapeutics | +14% |
●●●● Restaurant Software | +12% |
●●●● Growth Company | +4% |
Rule Breakers access: No longer sold standalone. Available through Epic ($299/year), which bundles Rule Breakers with Stock Advisor, Hidden Gems, and Dividend Investor—5 picks per month total.
Get Epic ($299/yr)Who Rule Breakers Is NOT For
Rule Breakers amplifies both the upside and the volatility of growth investing. The strategy requires specific temperament:
- Risk-averse investors: Expect -50%+ drawdowns on individual positions. Many 10-baggers dropped 60%+ before their eventual run.
- Short time horizons: Disruption theses need 5-10 years to play out. Impatience kills returns.
- Value investors: These stocks trade at premium multiples. If high P/E ratios make you uncomfortable, this isn't your strategy.
- Daily checkers: Watching volatile stocks daily leads to emotional selling. Set it and forget it works better.
Motley Fool Hidden Gems Stock Picks
Hidden Gems focuses on small and mid-cap companies that fly under Wall Street's radar. These are companies too small for institutional coverage but with substantial growth potential. The service targets market caps under $10 billion at recommendation time.
With 149 recommendations and a 73% win rate, Hidden Gems has returned +65% since its inception. The service carries higher volatility than large-cap focused services—small caps move more in both directions. Hidden Gems is not available standalone; it's included in Epic ($299/yr) and higher tiers.
Hidden Gems Track Record
Core performance metrics since Hidden Gems launched. Small-cap focus means more volatility but potential for higher returns on winners.
| Total Return (since Sep 2018) | +65% |
| S&P 500 (same period) | +64% |
| Outperformance (Alpha) | +1% |
| Win Rate (overall) | 73% |
| Total Recommendations | 149 |
| Currently Active | 149 |
| $10K invested at inception | $16,450 (1.6x) |
| Focus | Small/mid-cap (<$10B market cap) |
| Availability | Epic ($299/yr) or higher |
Hidden Gems Best Performers
Top performing small and mid-cap recommendations. Hidden Gems finds companies before they grow into large caps.
| Stock | Return |
|---|---|
NFLX Netflix | +32K% |
TSLA Tesla | +20K% |
SHOP Shopify | +5.1K% |
CTAS CTAS | +4.2K% |
COST Costco | +3.2K% |
 IBKR IBKR | +2.5K% |
 SHW SHW | +2.3K% |
 HEI HEI | +2.1K% |
Latest Hidden Gems Picks
Recent recommendations with performance to date. Tickers masked for subscriber protection.
| Stock | Return |
|---|---|
●●●● Space Launch | +88% |
●●●● Growth Company | +52% |
●●●● Growth Company | +39% |
●●●● Growth Company | +36% |
●●●● Building Products | +30% |
●●●● Game Engine Software | +26% |
●●●● Growth Company | +22% |
●●●● Athletic Apparel | +17% |
Hidden Gems access: Not available standalone. Included in Epic ($299/year) along with Stock Advisor, Rule Breakers, and Dividend Investor.
Get Epic ($299/yr)
Motley Fool Dividend Investor Stock Picks
Dividend Investor targets income-generating stocks with sustainable, growing dividends. The focus is on capital preservation and yield rather than aggressive growth—complementing the growth-focused services in the Motley Fool portfolio.
With 84 recommendations and a 64% win rate, Dividend Investor has returned +12% since inception. Note: This service has underperformed the S&P 500 benchmark due to dividend stocks lagging growth stocks in recent years. The value proposition is income generation, not capital appreciation. Dividend Investor is not available standalone; it's included in Epic ($299/yr) and higher tiers.
Dividend Investor Track Record
Performance metrics for the income-focused service. Returns shown are total return (price appreciation + dividends reinvested).
| Total Return (since Jan 2020) | +12% |
| S&P 500 (same period) | +57% |
| Outperformance (Alpha) | -45% |
| Win Rate (overall) | 64% |
| Total Recommendations | 84 |
| Currently Active | 84 |
| $10K invested at inception | $11,160 (1.1x) |
| Focus | Dividend growth & income |
| Availability | Epic ($299/yr) or higher |
Dividend Investor Best Performers
Top performing income-focused recommendations. These stocks combine capital appreciation with reliable dividend income.
| Stock | Return |
|---|---|
 RHP RHP | +208% |
 EXR EXR | +117% |
●●●● Retail REIT | +107% |
●●●● Storage & Data REIT | +81% |
●●●● E-commerce Marketplace | +80% |
●●●● Data Center REIT | +80% |
●●●● Asset Management | +76% |
●●●● Electrical Distribution | +74% |
Latest Dividend Investor Picks
Recent income-focused recommendations. Tickers masked for subscriber protection.
| Stock | Return |
|---|---|
●●●● Asset Management | +28% |
●●●● Medical Devices | +19% |
●●●● Energy Dividend | +18% |
●●●● Industrial Dividend | +7% |
●●●● Energy Dividend | +6% |
●●●● Apartment REIT | +5% |
●●●● Retail REIT | +5% |
●●●● Energy Dividend | +4% |
Dividend Investor access: Not available standalone. Included in Epic ($299/year) along with Stock Advisor, Rule Breakers, and Hidden Gems.
Get Epic ($299/yr)Motley Fool Epic
Next: Holding Period ↓Epic is The Motley Fool's flagship bundle, combining four stock-picking services into one subscription at $299/year. For investors who want diversification beyond Stock Advisor alone, Epic delivers five new recommendations per month across different investment styles.
The bundle provides access to Rule Breakers, Hidden Gems, and Dividend Investor—services not available for individual purchase. This is the best value for investors who want comprehensive coverage across growth, small-cap, and income strategies.
What's Included in Epic
| Included Service | Picks/Mo | Focus | Standalone Price |
|---|---|---|---|
| Stock Advisor | 2 | Large-cap growth | $199/yr |
| Rule Breakers | 1 | Disruptive growth | Not sold standalone |
| Hidden Gems | 1 | Small/mid-cap | Not sold standalone |
| Dividend Investor | 1 | Income | Not sold standalone |
| Epic Total | 5 | Diversified | $299/yr |
Epic Value Analysis
At $299/year, Epic provides significantly more picks than Stock Advisor standalone ($99-199/yr) while giving access to services you can't buy separately.
Holding Period Analysis
Next: Multi-Baggers ↓The Motley Fool's methodology centers on long-term holding. This data shows why: the same stock picks produce dramatically different outcomes depending on how long investors hold.
Short-term traders face coin-flip odds, while patient investors who hold through volatility see win rates climb substantially. The asymmetry between winner and loser magnitude compounds this effect over time.
| Holding Time | Picks | Win Rate | Avg Return |
|---|---|---|---|
< 1 Year | 35 | 63% | +18% |
1-3 Years | 99 | 63% | +21% |
3-5 Years | 86 | 43% | +4% |
5-10 Years | 155 | 65% | +215% |
10+ Years | 124 | 93% | +4.0K% |
"The same Stock Advisor picks. The only variable is how long you hold. Time transforms losers into winners."
Multi-Bagger Distribution
Next: Comparison ↓The Motley Fool's outperformance comes from asymmetric returns: losers can only lose 100%, but winners can gain 1,000%+ over time. A single 10-bagger can offset ten complete losses.
Stock Advisor has produced 48 ten-baggers (1,000%+ returns), 86 five-baggers, and 186 doublers across 502 total picks. These outsized winners drive the aggregate return differential versus the S&P 500.
These asymmetric wins more than offset the losers. A single 10-bagger can recover from 10+ complete failures.
Featured Ten-Baggers
Service Comparison
Next: FAQ ↓The Motley Fool offers a tiered service structure scaled to portfolio size and investor sophistication. Smaller portfolios benefit from fewer, higher-conviction picks; larger portfolios can absorb the diversification of premium tiers.
The table below maps portfolio ranges to recommended service tiers based on position sizing math: each pick should represent 3-5% of your portfolio for proper diversification.
| Portfolio | Service | Price | Picks/Mo | Includes |
|---|---|---|---|---|
| <$50K | Stock Advisor | $99-199/yr | 2 | SA only |
| $50K-$100K | Epic | $299/yr | 5 | SA + RB + HG + DI |
| $100K-$250K | Epic Plus | $1,999/yr | 8+ | Epic + Moneyball |
| $250K-$500K | Fool Portfolios | $3,999/yr | 10+ | + Tom's holdings |
| $500K+ | Fool One | $13,999/yr | 30+ | All services |
How We Analyze Performance
All performance data on this page is derived from official Motley Fool scorecards and calculated using consistent methodology. Here's exactly how we measure and report these numbers.
Data Sources
- Stock Advisor & Rule Breakers: Official scorecard pages showing all historical recommendations
- Hidden Gems & Dividend Investor: Epic bundle scorecard sections
- Price data: Close prices on recommendation date vs current/exit prices
- Update frequency: Scorecards refreshed weekly; our analysis updated within 48 hours
Return Calculations
- Entry price: Market close on the recommendation date
- Current price: Most recent market close for active positions
- Exit price: Market close on the date a "sell" recommendation was issued
- Return formula:
(Current - Entry) / Entry × 100 - Dividends: Total return includes reinvested dividends where applicable
Win Rate Definition
- Win: Any position with positive total return (>0%)
- Loss: Any position with negative total return (<0%)
- Win rate: Wins ÷ Total Positions × 100
- By holding period: Win rates calculated for positions held 0-1yr, 1-3yr, 3-5yr, 5-10yr, 10+yr
$10K Simulation
- Starting amount: $10,000 invested at service inception
- Allocation: Equal-weighted across all recommendations
- Rebalancing: New picks added with proportional allocation
- Closed positions: Proceeds reinvested into remaining active positions
Multi-Bagger Classification
- 2-bagger: 100-199% return (2x-2.99x)
- 5-bagger: 400-499% return (5x-5.99x)
- 10-bagger: 900-999% return (10x-10.99x)
- 100-bagger: 9,900%+ return (100x+)
Important Disclaimers
- Past performance does not guarantee future results
- Individual returns depend on execution timing and position sizing
- Scorecard returns assume perfect execution at market close prices
- TraderHQ is not affiliated with The Motley Fool; we provide independent analysis
- Some links are affiliate links—see our advertiser disclosure
Last data refresh: Jan 12, 2026 · Analysis methodology v2.1