Figma is now a public company—and what a debut it was. After Adobe’s $20 billion acquisition collapsed in 2023, Figma went public in July 2025 and immediately became one of the most valuable software companies in the world. Shares opened at $85 and more than tripled from the IPO price, closing the first day with a market cap of $56.3 billion.
The short answer: You can buy Figma stock through any brokerage account that offers NYSE-listed securities. Search for ticker FIG, place your order, and you own a piece of the dominant collaborative design platform. No accredited investor status required.
This guide covers how to buy shares, what the IPO revealed about Figma’s business, and whether the stock is worth owning after its explosive debut.
Quick Summary
| Attribute | Details |
|---|---|
| Company | Figma, Inc. |
| Ticker | FIG |
| Exchange | New York Stock Exchange (NYSE) |
| IPO Date | July 31, 2025 |
| IPO Price | $27 per share |
| First Day Open | $85 per share |
| First Day Close | ~$56.3 billion market cap |
| Capital Raised | $1.2 billion |
How to Buy Figma Stock
Buying Figma stock is straightforward now that it trades publicly:
Step 1: Open a Brokerage Account
If you don’t have one, open an account with any major brokerage:
- Fidelity — No commissions, excellent research
- Charles Schwab — Full-service, no commissions
- Robinhood — Commission-free, mobile-focused
- E*TRADE — Good for beginners
- Interactive Brokers — Best for active traders
Account opening takes 10-15 minutes online. Most offer commission-free stock trading.
Step 2: Fund Your Account
Transfer money from your bank:
- ACH transfer: Free, 1-3 business days
- Wire transfer: Faster, may have fees
- Some brokerages allow instant buying while transfers settle
Step 3: Search for Figma
Search for ticker FIG in your brokerage platform. Verify:
- Figma, Inc.
- NYSE: FIG
- Not a similarly named security
Step 4: Place Your Order
Choose your order type:
- Market Order: Buy immediately at current price
- Limit Order: Set maximum price you’ll pay
Enter shares or dollar amount and submit.
Step 5: Confirm and Monitor
Review, confirm, and your Figma shares appear in your portfolio like any other stock.
What Is Figma?
Figma is the dominant collaborative design platform for product teams. Unlike traditional design software installed locally, Figma runs entirely in the browser—enabling real-time collaboration between designers, developers, and stakeholders.
Founded in 2012 by Dylan Field and Evan Wallace, Figma spent years in development before launching publicly in 2016. The browser-based approach was initially dismissed by skeptics who doubted web technology could match desktop performance. They were spectacularly wrong.
Core Products:
Figma Design: The flagship—a browser-based interface design tool for websites, apps, and digital products. Multiple team members work on the same file simultaneously, seeing each other’s cursors in real-time.
FigJam: Collaborative whiteboard for brainstorming, diagramming, and planning. Competes with Miro and Mural.
Figma Slides: Presentation software launched in 2024, allowing collaborative slide creation.
Figma Sites: AI-driven website builder announced at Config 2025, enabling designers to publish directly to the web.
Figma Make: AI prototype-and-code generation tool powered by Anthropic’s Claude.
Dev Mode: Tools helping developers inspect designs and extract code.
Why Figma Dominates
Figma captured the product design market through:
- Collaboration: Real-time multiplayer editing transformed how design teams work
- Browser-based: No downloads, instant access, works everywhere
- Free tier: Bottom-up adoption within companies; teams upgrade to paid
- Sticky workflows: Once embedded in a company’s process, switching costs are enormous
- Developer handoff: Dev Mode bridges design and engineering
The company serves everyone from individual designers to enterprises like Google, Microsoft, Airbnb, and Uber.
The Figma IPO: A Historic Debut
Figma’s IPO was one of the most successful software debuts in years.
The Journey to Public Markets
| Date | Event | Valuation |
|---|---|---|
| 2020 | Series D | $2 billion |
| 2021 | Series E | $10 billion |
| Sept 2022 | Adobe acquisition announced | $20 billion |
| Dec 2023 | Acquisition terminated | ~$12.5B (implied) |
| April 2025 | Confidential IPO filing | — |
| July 2025 | IPO completed | $56.3 billion (first day close) |
The Adobe Deal That Wasn’t
In September 2022, Adobe announced plans to acquire Figma for $20 billion—the largest software acquisition ever attempted. But U.S. and European regulators raised antitrust concerns: Adobe was trying to buy its most significant competitor.
In December 2023, both companies abandoned the deal. Figma received a $1 billion breakup fee—significant cash, but far less than the $10 billion in Adobe stock shareholders would have received.
The failed acquisition turned out to be a blessing. Figma went public 18 months later at a valuation nearly triple what Adobe offered.
The IPO Numbers
- IPO Price: $27 per share
- First Day Open: $85 per share (215% above IPO price)
- First Day Close: Stock more than tripled
- Market Cap at Close: $56.3 billion
- Capital Raised: $1.2 billion
The 250%+ first-day pop made Figma one of the best-performing IPOs of 2025. It also meant retail investors who bought at the open paid significantly more than institutional investors who got IPO allocations.
Figma’s Business: What the S-1 Revealed
Going public forced Figma to disclose detailed financials for the first time.
Revenue and Growth
| Year | Revenue | Growth |
|---|---|---|
| 2022 | ~$400M | — |
| 2023 | ~$600M | +50% |
| 2024 | $749M | +25% |
Revenue growth has decelerated from hypergrowth but remains strong for a company at Figma’s scale.
Profitability
Figma is not yet profitable on a GAAP basis:
- 2024 Operating Income: -$877 million
- 2024 Net Income: -$732 million
The losses reflect heavy investment in R&D, sales, and the new AI-powered product suite. The company has the $1 billion Adobe breakup fee providing runway.
Key Metrics
- Users: Millions of designers, developers, and product managers
- Enterprise Customers: Major tech companies, Fortune 500
- Net Revenue Retention: Strong expansion within existing customers
- Gross Margin: Software-typical high margins
The AI Pivot
At Config 2025, Figma announced a major expansion into AI:
- Figma Make: AI-powered prototype and code generation using Anthropic’s Claude
- Figma Sites: AI-driven website builder
- Figma Buzz: AI-enhanced marketing content creator
- Figma Draw: Advanced vector illustration tool
In October 2025, Figma acquired Israeli AI startup Weavy for over $200 million, establishing an R&D center in Tel Aviv focused on AI-powered image and video editing.
Should You Buy Figma Stock?
Figma trades publicly now, so the question shifts from access to valuation.
Bull Case
Market Dominance: Figma is the default tool for product design. Designers learn Figma in school, use it at startups, and bring it to enterprises. This bottom-up adoption creates a durable moat.
Collaboration Moat: Real-time multiplayer editing is technically difficult to replicate. Competitors have tried; none have matched Figma’s experience.
Platform Expansion: The AI product suite (Make, Sites, Buzz, Draw) expands Figma’s addressable market beyond design into development, marketing, and content creation.
Adobe Validation: Adobe was willing to pay $20 billion. The failed acquisition confirmed Figma’s strategic value.
Network Effects: More designers on Figma means more templates, plugins, and community resources—making the platform more valuable.
Bear Case
Extreme Valuation: At $56 billion market cap on ~$750M revenue, Figma trades at 75x+ revenue. That’s expensive even for high-growth software.
Profitability Distant: The company lost $732 million in 2024. Path to profitability requires either revenue acceleration or significant cost discipline.
Adobe Competition: The failed acquisition doesn’t mean Adobe stopped competing. Adobe XD continues development, and Adobe Express targets casual users.
First-Day Pop Problem: Retail investors who bought at the $85 open paid 3x the IPO price. Institutional investors got the better deal.
AI Execution Risk: The AI pivot is ambitious but unproven. Figma Make and Sites compete with established players.
Valuation Comparison
| Company | Market Cap | Revenue | P/S Ratio |
|---|---|---|---|
| Figma (FIG) | ~$56B | $749M | ~75x |
| Adobe (ADBE) | ~$200B | $20B | ~10x |
| Autodesk (ADSK) | ~$60B | $6B | ~10x |
| Canva | Private | ~$2B | ~15x (est.) |
Figma’s valuation is aggressive by any measure. The stock prices in years of continued high growth and eventual profitability.
Alternatives to Figma Stock
If you want design software exposure but are concerned about Figma’s valuation:
The Competitor
Adobe (ADBE)
- Owns Photoshop, Illustrator, XD, and the Creative Cloud suite
- Tried to buy Figma for $20 billion
- Profitable with diversified revenue
- Trades at ~10x revenue vs. Figma’s 75x
Adobe is the safer bet on creative software, though it’s the incumbent being disrupted rather than the disruptor.
Broader Software Exposure
Autodesk (ADSK)
- Design software for architects, engineers, manufacturers
- Different market than Figma (physical vs. digital design)
- Established profitability
Technology ETFs
- XLK (Technology Select Sector SPDR): Broad tech exposure including Adobe
- IGV (iShares Expanded Tech-Software Sector): Software-focused ETF
Risks of Owning Figma Stock
Valuation Risk
At 75x revenue, Figma must execute flawlessly. Any growth deceleration, competitive pressure, or execution stumble could cause significant multiple compression. A stock trading at 75x revenue falling to 30x revenue loses 60% of its value—even if the business performs well.
Competition Risk
Adobe isn’t going away. Microsoft has design tools. Google has design tools. Canva is expanding upmarket. The design software market is competitive and getting more so.
Profitability Risk
Figma’s losses are substantial. The company must eventually prove it can generate profits, not just revenue. The AI investments are expensive, and returns are uncertain.
Post-IPO Volatility
IPO stocks are volatile in their first year:
- Lock-up expirations release insider shares (typically 90-180 days post-IPO)
- Analyst coverage ramps with varied opinions
- Retail enthusiasm can swing prices dramatically
The 250% first-day pop suggests high retail interest—which can reverse quickly.
Key Person Risk
CEO Dylan Field has led Figma since founding. The company’s vision and culture are closely tied to his leadership.
The Bottom Line
Figma is now a public company trading under ticker FIG on the NYSE. You can buy shares through any brokerage account.
The IPO was spectacular—shares more than tripled on day one, valuing Figma at $56 billion. That’s nearly triple what Adobe offered to pay. The market has validated Figma’s dominance in collaborative design.
But validation isn’t the same as value. At 75x revenue with significant losses, Figma stock prices in years of perfect execution. The company must grow into its valuation while fending off Adobe, executing an AI pivot, and eventually achieving profitability.
For believers in Figma’s vision: You now have access. The platform dominates product design, the AI expansion is ambitious, and the team has proven it can build category-defining products.
For valuation-conscious investors: Adobe trades at 10x revenue with established profitability. Figma trades at 75x revenue with $732 million in losses. The risk/reward calculus depends on your conviction in Figma’s growth trajectory.
FAQ
How do I buy Figma stock?
Open a brokerage account (Fidelity, Schwab, Robinhood, etc.), search for ticker FIG, and place an order. Figma trades on the NYSE like any other public stock. No special requirements needed.
What is Figma’s stock ticker?
Figma trades under ticker FIG on the New York Stock Exchange (NYSE).
When did Figma go public?
Figma completed its IPO on July 31, 2025. Shares priced at $27 and opened trading at $85, more than tripling on the first day.
What was Figma’s IPO price?
Figma priced at $27 per share but opened trading at $85—a 215% premium. The stock closed the first day with a market capitalization of $56.3 billion.
Is Figma profitable?
No. Figma reported a net loss of $732 million in 2024 on revenue of $749 million. The company is investing heavily in AI products and growth.
What happened to the Adobe acquisition?
Adobe announced plans to acquire Figma for $20 billion in September 2022. U.S. and European regulators raised antitrust concerns, and both companies terminated the deal in December 2023. Figma received a $1 billion breakup fee.
How does Figma compare to Adobe?
Figma dominates collaborative product design; Adobe dominates broader creative software (Photoshop, Illustrator, video). Figma trades at ~75x revenue; Adobe trades at ~10x revenue. Figma is high-growth with losses; Adobe is profitable and mature.
Sources
- Figma, Inc.: S-1 Registration Statement (July 2025)
- NYSE: FIG listing documentation
- Bloomberg: “Software Maker Figma Surges 250% in Debut After $1.2 Billion IPO” (July 2025)
- New York Times: “This Start-Up’s $20 Billion Sale Died. It Came Fighting Back” (July 2025)
- TechCrunch: “Figma releases new AI-powered tools” (May 2025)
- Adobe Newsroom: “Adobe and Figma Mutually Agree to Terminate Merger Agreement” (December 2023)
- Wikipedia: Figma company history and financials
- Yahoo Finance: FIG, ADBE, ADSK stock data