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What Is a Penny Stock? | TraderHQ

- Justin Kuepper

Most investors trade stocks that are worth between $10.00 and $100.00 per share on stock exchanges like the NYSE and NASDAQ. While these stocks account for the majority of trading volume, there are many more companies listed on the OTCBB, OTCQB, OTCQX, and other OTC markets. These companies are generally known as “penny stocks” since they usually trade under $1.00 per share.

Securities regulators define penny stocks as securities that don’t trade on a national exchange and fail to meet minimum price, market capitalization, and shareholder equity requirements. While companies like Citigroup Inc. (NYSE: C) traded below $1.00 per share during the 2008 economic crisis, its stocks were never considered to be penny stocks since they traded on a national exchange and met other requirements.

PennyStock1 chart example
Figure 1 – Penny Stock vs. Citigroup (Source: yCharts)

In this article, we’ll take a look at penny stock origins, how to trade them, and the risks/rewards associated with them.

Origins of Penny Stocks

Penny stocks come in many different forms. While some small businesses looking to raise money in the public markets become penny stocks, other penny stocks are simply leftover shells of former companies that continue to trade and are susceptible for fraud. Investors can identify these differences by reading through regulatory filings (if available) or by contacting the companies directly.

The three primary types of penny stocks include:

  • Shell Companies – Companies that no longer have active operations are known as shell companies, since they are simply a “shell” of a company that continues to trade shares over-the-counter.
  • SB-2 Companies – Some companies elect to “go public” as a small business using SB-2 SEC filings, which means that they have operations but might not be large enough to trade on national exchanges.
  • Reverse Mergers – Some companies find it cheaper to buy an existing shell company and merge its operations into the shell rather than “going public” through the more traditional SB-2 process.

Contrary to popular belief, companies like Microsoft or Wal-Mart were not penny stocks at one time during their history. These two stocks underwent several stock splits over time that make it look like they once traded for less than $1.00 per share, but in reality, Microsoft went public for $21.00 per share in 1986 and Wal-Mart went public for $16.50 per share in 1970.

Trading Penny Stocks

Penny stocks do not trade the same as stocks that trade on national exchanges like the NYSE or NASDAQ. When a traditional transaction takes place, a stockbroker will look to match orders within its own customer base and then look to depository trusts to match any additional orders. Penny stocks aren’t very widely held and finding a matching transaction can be much more difficult and time consuming.

There are several factors investors should consider when trading:

  • Liquidity – Penny stocks often have very little liquidity compared to larger stocks, which means that investors should be aware of the bid/ask spread, always use limit orders, and consider the difficulty of selling beforehand.
  • DTC Eligibility – The Depository Trust Corporation (“DTC”) is the largest securities depository in the world holding more than $35 trillion on deposit; trading securities that aren’t DTC eligible make them difficult to buy and sell.
  • Available Float – Many penny stocks have a small public float, which means that there may be few shares available to trade. Fewer shares means the more volatility and potential difficulty buying and selling.

In general, investors should stick to penny stocks that are DTC eligible and fully reporting with the SEC to avoid problems. Investors should also consider endings to ticker symbols that can signal potential problems. For example, the letter “Q” is added to the end of a ticker symbol when a company is involved in bankruptcy proceedings that could result in a worthless stock.

Penny Stock Risks

Penny stocks are more susceptible to fraud since they are not regulated by a national stock exchange. They tend to lack publicly available information since they are not required to file with the SEC, while even those that have public information available have little or no track record. Penny stocks also have few incentives since many OTC exchanges have no minimum standards for listing [see also 25 Stocks Day Traders Love].

PennyStock2 chart example
Figure 2 – Example Pump and Dump Scheme (Source: yCharts)

Some common types of penny stock fraud include:

  • Pump and Dump – A penny stock promoter will purchase a large number of shares in a shell company or other penny stock, promote the stock via e-mail, phone, or fax, and then sell their shares at a higher price to profit.
  • Boiler Room Scam – A boiler room operation acquires a large number of shares in a penny stock and sells them directly to investors via high-pressure sales calls, typically outside of the U.S., making them difficult to prosecute.
  • Management Fraud – A management team may issue themselves large amounts of shares as “executive compensation” and then put out fake or misleading press releases to increase the share price before selling.

Investors can avoid many of these scams by using common sense. In general, investors should avoid trading based on e-mails or phone calls that they receive promising large returns at little risk. Financial statements can also provide clues as to whether management is being honest in press releases, although complicated instances of fraud can require a bit of forensic accounting.

Penny Stock Successes

There are some instances of successful penny stocks, despite the doom and gloom seen in warnings. Some small businesses that start out as penny stocks end up growing to a point where they can successfully up-list to a national exchange like the NYSE or NASDAQ. However, these cases represent just a fraction of all penny stocks, which means that investors should use careful due diligence.

PennyStock3 chart example
Figure 3 – Monster Beverage Inc. Chart (Source: yCharts)

Some examples of successful penny stocks include:

  • True Religion Apparel Inc. (NASDAQ: TRLG) – True Religion Apparel Inc. began as a textbook case of spam-fraud, but ended up as a “real” company following the success of its apparel. After trading for just $0.67 per share in July of 2004, the company announced nine years later that it would be acquired by private equity for $835 million.
  • Monster Beverage Inc. (NASDAQ: MNST) – Monster Beverage Inc. traded at just $0.69 per share back in 1995 under the name Hansen Natural. As the energy drink market exploded over the subsequent decade, the company grew into the $11 billion company that it is today.

The Bottom Line

The term penny stock was coined for stocks trading under $1.00 per share, while regulatory define the term as stocks that don’t trade on a national exchange and fail to meet minimum requirements for share price, market capitalization, and shareholders’ equity. Penny stocks tend to be very risky relative to larger stocks, which means that most investors should avoid them. Those willing to assume the risks take precautions like using limit orders and looking for DTC eligibility. Many penny stocks are involved with fraudulent operations, like pump-and-dump schemes or boiler room operations, but some operate legitimate businesses that go on to become multi-billion dollar companies.

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